Feelings: A popular Hokkaido based Japanese chocolate company, Royce' has a pop up shop set up across the street from Bryant Park. According to the dashing and informative lady that was serving free samples, they are opening a store at this location. They already have a branch on Madison Avenue (509 Madison Avenue/53rd Street) if you are interested in trying Hokkaido's famous "Nama-Choco," or "raw" chocolate.
Nama chocolates are made of at least 20% cream, so they usually need to be stored in chilled temperature. Their luscious and creamy texture is indicative of a solidified version of decadent ganache. What I love most about this nama-choco is that they are perishable, much more so than regular chocolates, so it gives you a good excuse to eat the entire box asap.
I never expected to see Royce' in NYC, so this is a delightful surprise. Usually Royce's nama-chocolates are THE souvenirs of choice upon visiting Hokkaido since the area is known for dairy. But whether you're in Hokkaido or not, this pop up is a perfect place to pick up a creamy-dreamy gift for Valentine's Day.